Floristry Careers Course II: Learn all the techniques to become an event florist

€2,775.00

During our one-week floristry course, you will gain all the essential skills needed to work as an event florist or floral artist. The course primarily focuses on modern floral design, with an emphasis on large-scale and event-specific arrangements such as floral walls, corporate dinners, and branding floristry.

Additionally, we will guide you in developing your own corporate identity (CI) to help you stand out and attract more clients. This program is ideal for students interested in exploring a contemporary, sculptural approach to floristry.

Please note that we accept only five students twice a year, so early application is highly recommended as spots fill quickly.

During our one-week floristry course, you will gain all the essential skills needed to work as an event florist or floral artist. The course primarily focuses on modern floral design, with an emphasis on large-scale and event-specific arrangements such as floral walls, corporate dinners, and branding floristry.

Additionally, we will guide you in developing your own corporate identity (CI) to help you stand out and attract more clients. This program is ideal for students interested in exploring a contemporary, sculptural approach to floristry.

Please note that we accept only five students twice a year, so early application is highly recommended as spots fill quickly.

Date:

One-Week Career Course

Time: 10:30 AM – 4:00 PM (including a 45-minute lunch break)

COURSE OBJECTIVE

Floristry 2 is aimed at participants with no practical experience in floristry. The focus is on creative processes, innovative design concepts,

and developing a personal floral style.

The course promotes a deeper understanding of larger floral installations, visual storytelling, and the creative implementation of themes—both in commercial and artistic contexts. It is ideal for those who want to deepen their professional floral design skills and build a strong, individual portfolio.

Learning Content & Design Techniques

Development of 6 innovative techniques:

Concept development & implementation in collaboration with models:

Design of 4 different Valentine’s bouquets for various target groups and customer needs.

Individual project development from idea to execution:

Supporting Theory Units

Your Learning Success

After completing Floristry 2, participants will have:

Experimental Floristry & Space Design (2 days)

  • Floral wall

  • Two design concepts for corporate dinners

  • Lobby installation

  • Floral sculpture

  • Flower cloud

Floral Styling & Editorial Design (2 days)

  • Two complete styling sets (including background setup)

  • Floral jewellery for editorials/fashion productions

  • On-location work with photographic documentation

Valentine’s Bouquets (1 day)

  • 4 different bouquet for different target groups

Final Project (1 day)

  • Concept & mood board

  • Flower shopping at the market

  • Implementation and professional photoshoot for the portfolio

  • Branding: Building a strong personal brand as a florist

LEARNING

  • Social Media: Strategies for visibility, reach, and customer engagement

  • Career Planning: Paths to self-employment, portfolio development, positioning

  • A sharpened design understanding

  • Experience with large, modern floral installations

  • A personal concept in their own style

  • First professional images for their portfolio

  • In-depth knowledge for positioning as a creative florist